This is a product launch that just makes you smile. Starface is the brainchild of former beauty editor Julie Schott and Brian Bordainick. The brand launched just in time for NWFW with a single SKU—Hydro-Star hydrocolloid pimple patches that the brand says offer “endless opportunities to turn your face into a constellation.” The foundation of the brand is to make the process of treating breakouts, scars, and spots not only effective, but fun.

“Acne is the most common skin condition in America, but pimples are still largely stigmatised. They’re completely hidden in most advertising, pop culture and mainstream media,” Schott told Dazed Digital. “Studies show that having acne, especially as a teenager can cause lasting psychological distress. It certainly doesn’t help when you’re faced with treatment products that use language like ‘blemish’ and ‘imperfection’. Starface is here to normalise pimples, show acneic skin some love. Ultimately skincare is supposed to make you feel good.”

Schott continued, “As a beauty editor, I tried everything from Reddit remedies, prescriptions, elimination diets—I even saw an acne psychologist!! For me, doing less works best. And no DIY pimple popping!”

In a sea of skincare launches that blur into millennial sameness, Starface is a refreshing take on a serious category that could use a little shaking up. The Star Wars–inspired website, Instagrammable product and the uplifting messaging make this a brand to watch. Starface is a brand launch that feels so right in this moment—perfectly positioned and executed. Hydro-Stars retail for $22 for a pack of 32 and are sold exclusively on the Starface website.